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drop shipping sucks - dont kill your ebay(r) businessView Full Article
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Abstract
CONVENTIONAL DROP SHIPPING DOES NOT, CAN NOT, AND WILL NOT WORK...
ESPECIALLY ON EBAY!
Drop Shipping Sucks
Order Now Testimonials Contact Me Client Login
The Dirty Truth About Drop Shipping
What is drop shipping? Does drop shipping ever work? Is there
anything like drop shipping that works? Where can I find real drop
ship sources?
Are all drop shipping companies scammers? Where do eBay PowerSellers
find their drop shippers? Who drop ships name brand electronics?
Chris at Computer for Drop Shipping Expo 2005
My name is Chris Bernard. I worked for 11 years in the wholesale &
drop ship industries and was considered one of the leading industry
experts. During that time I worked with many of the world's most
prominent drop ship companies. However, in February 2007 I was
abruptly blacklisted from the industry just for speaking the truth!
The truth that would cut into the drop shipping gold-rush profits and
would demand the industry reinvent itself...
The Truth:
THAT DROP SHIPPING & THE INTERNET ARE NOT A GOOD MIX
____________________________________________________________
I will teach you the right way to find products to sell online,
including on eBay.
And it's not what you think -- not even close!!
____________________________________________________________
To really understand the problem with drop shipping, you need to
understand its origin.
Before the internet, companies that had products to sell but didn't
have retail (brick-and-mortar) stores would sell their products through
catalogs and door-to-door sales. So, they needed a sales force to go
out and actively find buyers. These types of sales teams are often
referred to as "feet-on-the-street". Literally people to walk around
and sell products.
"I was convinced that I was finding scam drop shippers and
that there were a bunch of real drop shippers that were going to have
products at good prices. Now I know better! Thank you for opening my
eyes and offering me options. I am not yet making a fortune but I am
able to make an extra $20+ a day with my little ebay store thanks to
the great advice you provided me."
Tom Boester
Portland, OR
Drop shipping allowed companies to have people selling their products
by distributing their catalogs, knocking on doors, and recommending
their products to friends, family, and neighbors... Without the
overhead costs of traditional employees.
With drop shipping, companies wouldn't have to provide benefits such as
insurance, retirement plans, etc. and companies would only pay out
per-sale (commissions). This was ideal because a company would never
have to pay for a salesman who wasn't producing results and could grow
a huge sales force without any financial risk.
Companies like this still exist today. Mary Kay, Kirby, PartyLite, Lia
Sophia, etc are all examples of drop ship companies that still run the
"old-school" model of business. Catalog & door-to-door sales driven by
real people.
But the key element to drop shipping was, and still is, a secured
market. The companies above sell products exclusively through personal
sales reps and do not sell in retail outlets, to wholesalers, to the
public. This is what makes them work. The prices, distribution
channels, and markets are all tightly controlled.
This is not true with the drop shipping companies that litter the
internet with claims of huge profits selling popular items such as
iPods, laptop computers, jewelry, etc. Any product that is not
controlled by the manufacturer and sold exclusively through personal
sales reps (AKA. drop ship sales) will not be profitable online.
Why?...
TWO SIMPLE REASONS
Reason #1 = Buying Power
Resale (buying and re-selling for a profit) is all about buying power.
And with drop shipping, you have none. Zero. You are often buying
just one of an item, and thus, have no buying power. Because true
wholesale pricing is all about quantity.
A huge established retailer, like Wal-Mart for example, has
extraordinary buying power. They don't just buy one iPod at a time,
they contract to buy thousands. Let's look at the numbers using a gold
necklace as an example...
Let's say a wholesaler's cost on a gold necklace is $10 and the
wholesaler sells the necklace to a famous department store for $11.50
each (cost +$1.50) with a quantity of 10,000 pieces. The wholesaler
will profit around $15,000 on this sale.
The Wholesale Numbers Add Up
If you want just one necklace for $11.50, the wholesaler will profit
less than $2.00 and have to breakup a case of merchandise. No serious
company is going to make this sale. Not even a drop shipper.
The Drop Ship Numbers Do Not
Would you bother selling items and doing a bunch of work for $1.50?
Well, neither will any other company -- and it's not fair to expect
that of them.
"I had thought about this before and assumed that many sellers
were using drop shippers. Chris, you are the first person to tell it
like it is and that is really nice. I have just looked over your guide
and wanted to let you know that for the first time I am really
convinced that I will be able to make a good income working from home."
Candice Limpet
Auburn, TX
That is why drop shipping is not true wholesale. With drop shipping
you can buy just one necklace. But you can expect to pay at least 25%
more for the product. That would make the price $14.75 each in our
necklace example.
But we're just getting started... On top of the product sale price,
there is almost always a handling fee associated with drop shipping.
This is usually $2 - $3 per item, brining your cost on the necklace to
a base price of $16.75 or more.
This is why many people using drop shipping services end up complaining
that they can find the product for less money retail. After all, in
the example just given the retailer could sell the necklace for $15 and
still profit.
Remember, the old-school drop shipping companies (such as Mary Kay)
mentioned above do not sell to Wal-Mart or other retailers. They only
sell through reps and, in general, all reps get the same base price.
So in those cases you can get the lowest price and can potentially
compete.
So are you beginning to understand why you cannot find a quality,
low-price drop shipper of name brand merchandise?
There is more working against you than just buying power
unfortunately. The sad truth is that even if you could find a drop
shipper who would sell you one gold necklace at a time for $11.50 you
still wouldn't be able to sustain a successful online business due to
reason number two...
Reason #2 = Market Value Destruction (MVD)
Market value determines the price at which you can successfully sell a
product. Market value is not a constant; it is an ever changing
variable which can be influenced by supply-and-demand, competition,
technology costs, and other factors. The market value of a product is
almost always changing. For a simple example of this, look at the DVD
player.
An original DVD player, when they first hit the market, sold for more
than $600. These days, a much better DVD player costs under $60 -- or
less than 10% of the original retail price.
While it took the DVD player a few years to drop so dramatically in
price, it can take as little as a few days for the market value of a
product to plummet in the online marketplace. Especially when dealing
with online auction sites such as eBay.
To understand this process, let's look at the gold necklace again and
assume you were able to get the product drop shipped for the $11.50
price. That means your total cost on the product is $11.50, shipped to
your customer's door.
Now, let's say that the gold necklace has a retail value of $30 and
that you plan to sell the necklace on eBay for $25 leaving you with
$13.50 profit on each necklace. Not including your costs for eBay and
PayPal fees of course.
So you list your gold necklace on eBay and it sells. You're off to a
good start. However, one of your competing eBay sellers, Tom, sees
this and decides that this might be a good product for him to sell as
well. So, Tom lists the gold necklace at $22.
Tom is willing to sell the necklace for less profit because his lower
price will allow him to sell more of the necklaces. But this cycle of
Market Value Destruction doesn't stop there, it has in fact only just
begun.
"Chris, I wanted to drop you an email and let you know that
this is a great little guide you have here and also to let you know
that using your line of thinking I was able to come up with another
source for products that I think is very good. I hope you add it to
your guide. I do not need any compensation. I am now officially a
full time eBay seller. [...]"
Mark Snyder
Hillsdale, MI
Another eBayer, Jenny, logs into her drop ship account to look for a
good product. She finds the necklace right away because the drop
shipper's website is now promoting it as a top seller. So Jenny
decides to jump on the bandwagon. She lists the same gold necklaces on
eBay for $15.
So, a product that started with a market value of $25 on ebay is now
quickly down to $15, bringing your profit down from $13.50 each to
$3.50 each. And it just keeps going...
In desperation some sellers even list the necklace for $5 (Buy-It-Now)
and try to make a small profit with outrageous shipping & handling
charges. This doesn't work. The market value is destroyed and the
necklace is no longer profitable. This process happens lightning fast.
I have seen products go from $89 to $6 in just two weeks. It happens
all the time, and not just to sellers using drop shipping. However,
with other methods of sourcing products you have much more wiggle
room. Remember, you were not going to get that necklace for $11.50 via
drop shipping to begin with.
If you are still convinced that drop shipping is for you, I recommend
you get a free trial at DOBA. Many people do not like them but it is
for the reasons we've already discussed (drop shipping sucks) and has
nothing to do with the company itself. So, if you want get the free
trial and you can always cancel before you start getting billed.
If you are interested in having access to a steady stream of products
you can sell on eBay or anywhere else (including your own website) then
my guide, Better Sources, is the answer.
My guide is not just a list of wholesalers.
My guide is a complete manual for finding profitable products you can
sell anywhere. If you are simply looking for wholesalers then the best
place by far is Worldwide Brands. Their OneSource product is $299 for
a lifetime membership and it is far and away the top wholesale sourcing
tool on the internet.
However, if you are looking to get started selling products on eBay
right away and want as little overhead investment as possible (want to
spend as little money as you can) then my guide Better Sources is the
way to go. I guarantee it.
My guide is short, sweet and to the point. It not only tells you where
to find products, but it gets you in the right mindset and gives you
real-world examples. My guide is not like anything else available. It
was developed using my unique insider's perspective from eleven years
in the industry and my years of experience as a top eBay seller.
My guide will eliminate the problems that will plague your business if
you were to use drop shipping. It will redirect your thinking and open
your eyes to the profits that can be made right away without the need
for drop shipping or even wholesale!
* You will learn exactly where to look to find the right products to
sell for huge profits!
* You will learn to eliminate any risk for financial loss!
* You will learn to open your mind and see all the profit potential
that literally surrounds you!
There is nothing else like Better Sources being sold anywhere! Why?
Because there is not enough money to be made by selling a guide like
this. Seriously. Companies that sell drop shipping & wholesale lists
profit when you buy the list, but make even more when you buy the
products. I will not sell you any products -- my guide is the only
product you will purchase from me. My guide will tell you where to
find products and I bet you cannot guess where I am going to recommend!
But, just to prevent you from making a mistake (by buying an expensive
wholesale or drop ship supplier list), I am going to include them for
free as well. Yes, you will not only be getting my exclusive guide
which shows you the *real* way to find products to sell online. I will
include a list of quality wholesalers & drop shippers as well.
"Thanks Chris for all the personal attention you have given me
to help me get my ebay store up and running and making money. I wish
you lots of luck in selling your guide and I will recommend it to
anyone I come across who is looking to make money by selling products
online."
Lynn Best
Appleton, NY
I will also include some good information on how to import products for
the lowest possible price. I will show you where to go to find the
products for import and teach you exactly how to do it. It is very
easy.
But still, the methods I will teach you for finding products are even
better (cost less - profit more) than importing. Yes, even better.
Each step of the way I am going to provide you with real examples of
products I found, where I found them, and my ACTUAL eBay auction
listings. Again, there is nothing like this anywhere else.
If you want to get selling on eBay or anywhere online, including your
own website, then my guide will have you investing less and profiting
faster than any other system available. I guarantee it, or your money
back! It is important to understand what my guide is and is not...
Remember, it is unique. It is not like the dime-a-dozen list selling
sites you see all over the web.
WHAT MY GUIDE IS...
A complete manual on exactly where to find products to sell for a
profit online and how to do it. Risk free and with low investment.
Just like drop shipping, but it actually works!
WHAT MY GUIDE IS NOT...
A list of wholesale sources, a list of drop shippers, a list of any
kind.
Buy my guide and try it right now. You have nothing to lose. I use
PayPal for all my payment processing and, in accordance with their
terms, I am required to honor my guarantee. So you can be assured that
I will.
However, I have yet to have a problem with even one single customer.
Not one! My guide is that unique and that good. After your payment is
processed you will have instant access to my guide and can start
selling products immediately.
So, what are you waiting for -- some fake sale!? Those are just
impulse marketing tactics to get you to buy right away. My guide is
$34.95 but if it helps you can pretend that if you don't buy it today
the price will go up to $99.95... But all joking aside, if you're not
ready to buy my guide today then feel free to think about it and look
around at what else is out there... I am sure you will be back. My
guide is not like anything else. It is the real information you need
to succeed.
If you are ready, the price is only $34.95 and you can access my Better
Sources guide immediately. You can pay with PayPal, Visa, MasterCard,
American Express, Discover, or even your checking account.
IF YOU DO NOT LIKE MY GUIDE, I WILL REFUND 100% OF YOUR MONEY!
Try Better Sources for up to eight weeks... If you are not completely
satisfied I will refund 100% of your money. Period.
ONLY $34.95
LIFETIME FREE UPDATES & UNLIMITED SUPPORT!
__________________________________________________________________
Complete the short form below to create your login & click "Buy Now".
You will be taken to a secure page to complete your order.
__________________________________________________________________
Your First Name:
_______________
Your Last Name:
_______________
Your E-Mail*:
______________________________
*Your login information will be sent to this address.
-But Now - Secure Payments
All payments are securely processed through PayPal.
Pay with PayPal, credit card or checking account.
No waiting! Your login information will be emailed to you as soon as
you make payment!
You will be able to log into the members area and access the guide as
soon as your payment is confirmed.
P.S. I will not just send you my guide and be done with you. My
guide will include a special email address where you can contact me at
any time for help with your resale business. From building a website,
to making catchy auctions, to finding more products, I am here to help
my customers! Anything you need let me know and I will be happy to
assist. I can even provide you with my instant messaging address so
you can get a hold of me whenever you need. I am committed to helping
you!
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